Live Google Trends data on what parents are searching in the U.S. Google updates these charts, so they change every time you load the page.
The big five: what parents search most
Search interest over the past 12 months. 100 = the busiest week for the most-searched topic.
Read our guides: potty training · screen time · first phones · kindergarten readiness · tantrums
What parents ask about kids’ phones
The top searches about kids’ phones in the past 90 days. Switch to “Rising” for the fastest-growing ones.
What toddler parents are shopping for
The top searches that include “toddler” this month. Switch the chart to “Rising” to see what’s new.
Massachusetts: child care vs. preschool vs. daycare
How Massachusetts searches for care have moved over five years.
Source: Google Trends. Numbers show relative interest, not total searches.
Why we track what parents are searching
Search data shows what is on parents’ minds right now. For example, potty training searches tend to climb in spring and summer. Kindergarten readiness spikes before school starts. When we see a topic rising, we check whether our guides answer it well. If they don’t, we write or update one.
How to read these charts
The numbers are not search counts. Instead, Google Trends scores interest from 0 to 100, where 100 is the busiest point in the chosen time range. So a score of 50 means half as many searches as the peak. Also, “Rising” shows the topics growing fastest, even if their total volume is still small.
Where the data comes from
These charts load live from Google Trends each time you open the page, and they cover searches across the U.S. Google reports only totals, so KidBrief never sees who searched for what.
Find the answer, not just the trend
Spot a question you have too? Start with our guides for parents or our resources for educators. If you can’t find an answer, ask KidBrief, and we may turn it into the next guide.